The Subaru "Love. It's What Makes a Subaru, a Subaru." campaign is a long-running and iconic marketing campaign by Subaru of America. This campaign is notable for its emphasis on the emotional connection between Subaru owners and their vehicles, and it has been instrumental in shaping the brand's identity and customer loyalty.

Here's an explanation of the key elements and messages of the campaign:

1. Emphasis on Love and Emotion: At the heart of this campaign is the idea that Subaru vehicles are more than just machines; they are beloved members of the family. Subaru aims to evoke feelings of love and emotion in its customers, portraying their cars as companions for life's adventures. This emotional approach stands out in the automotive industry, where many other brands focus on performance, features, or price.

2. Safety and Reliability: Subaru has a strong reputation for safety and reliability, and these qualities are often highlighted in the campaign. The message is that you can trust a Subaru to protect your loved ones and be there when you need it most.

3. Community and Social Responsibility: Subaru also emphasizes its commitment to social responsibility and community involvement. The brand has long been associated with environmental initiatives and charitable causes. This aspect of the campaign reinforces the idea that Subaru owners are part of a larger community that cares about the world and its inhabitants.

4. Family and Lifestyle: Subaru's marketing often portrays a sense of family and an active lifestyle. The brand's vehicles are shown as suitable for outdoor adventures, road trips, and everyday family life. This resonates with a target audience that values these aspects of life.

5. Consistency and Longevity: One of the remarkable aspects of this campaign is its longevity. "Love. It's What Makes a Subaru, a Subaru." has been used for years, which helps reinforce the brand's consistency and reliability in the eyes of consumers.

6. Real Customer Stories: Subaru has also incorporated real customer stories and experiences into its advertising, showcasing how Subaru vehicles have played a role in their lives. This adds authenticity to the campaign and makes it relatable to potential customers.

7. Diversity and Inclusivity: Subaru has made efforts to be inclusive in its marketing, featuring a diverse range of families and individuals in its advertisements. This inclusivity is meant to resonate with a broad audience.

Overall, the Subaru "Love" campaign is about creating an emotional connection between the brand and its customers. By emphasizing love, family, safety, reliability, and community, Subaru has successfully carved out a unique position in the automotive market and built a strong and loyal customer base. The campaign has also helped Subaru differentiate itself from its competitors and become known as a brand that cares about more than just selling cars.